Land O’ Lakes Tourist Association (LOLTA) – was founded in 1943 by a group of visionary business people. The end of WW2 was in sight & tourist operators knew there would be a huge influx of Americans to the Land O’ Lakes in the coming years. They agreed a collective effort in marketing the Region would be essential to attracting tourists. Initially only serving Tweed & the northern townships of Frontenac & Lennox and Addington Counties, LOLTA has now grown to encompass 9 municipalities. Incorporated in 1976 as a not-for-profit corporation, LOLTA is the Destination Marketing Organization (DMO) for the Region. It has a volunteer Board of Directors elected by the Membership. Through the strength of an increasing membership LOLTA now has the support of 2 full-time employees to market the Region year-round. The LOLTA vision & mandate today remain the same as over 60 years ago – to collectively market & promote tourism in the Land O’ Lakes Region to the world. LOLTA is a vital, growing, and changing organization. It is our responsibility to implement programs which represent the entire Land O’ Lakes Region as a year-round visitor destination.
The Land O’ Lakes region encompasses the County of Lennox & Addington, County of Frontenac, and the Municipality of Tweed. You pass through the Land O’ Lakes region via HWY 401, HWY 7, Cty Rd 41, Rd 38, Cty Rd 509, Hwy 2, Hwy 33, as well as many other entry points. The borders in the North extend past Denbigh and in the South along Amherst Island, Simcoe Island, Wolfe Island as well as Howe Island. In the West, the border encompasses Napanee, Tweed, Northbrook, as well as Weslemkoon. Along the East, the border reaches past Ompah, Sharbot Lake, Burridge, Battersea, Wilton, Odessa, and Amherstview. This vast region is the adventurer’s dream for an all-season destination!